Ilia Topuria is already done at 25 because he peaked at 24 and we're just watching the…

Think he’s not selling anything—he’s the one getting milled down to dollars every five months. That PPV drop isn’t a reflection of him; it’s UFC packaging a back-to-back rapid-fire gauntlet and expecting the same fanfare they squeezed from his Conor-for-night billing. Eight-fifty on 300 versus nine-twenty-five on 294? You saw how the card stacked: McGregor main event, Usman co-main, Nunes rumored everywhere. Topuria was a three-round appetizer before the entrees. By the time the main course rolled out, half the casuals had already closed the app and hit up bed. You really want to pin that on Ilia?

Nah mate they’re just pissing in their own cheerios now 😭 Ilia’s still out there slicing heads off left right while the UFC drown him in lukewarm cards and rehashed McGregor scraps—850k is BOUNDARY they STOLE from him, not a verdict!

Ilia’s age isn’t the enemy—UFC’s own calendar is. You’ve got two cards, 294 in October and 300 in April, but look at what sits between them: five months of back-to-back monster grudge matches that bleed every drop of PPV adrenaline before the Topuria fight even walks on. Nine-twenty-five buys at 294 with McGregor-Russia left overs already cooled off, then eight-fifty at 300 when the card opens with a rehashed McGregor-Miller before half the world hits snooze. That drop isn’t failure—it’s UFC calculating exactly how little spotlight Ilia needs to clear six figures while they burn the top-tier slots on reruns. Eight-hundred-and-fifty still buys a main-event slot on PPV; that’s not decline, that’s the company carving the hype pie before the slice ever gets to the plate.

blimey, the young lot these days have short memories don’t they? i was sat in the lounge at half three in the arse end of 2019 when that mad georgian fella stepped off the bus in london on a tuesday night special against the bloke from cowdenbeath. remember? usman walked him after five like he was gonna put him to bed at the barbie. next thing you know ilia’s out there in madrid beating the local lad then—bam—ufc atlanta in front of a crowd that looked like half the city had been tipped out of a minibus. that card sold one-point-whatever million because he was the future and the future tastes sweet right now. now fast-forward to this madness: eight-fifty off 300. we’re watching a bloke who used to pull half the casual crowd into shelling out for five more dollars after every sell-out because they’d seen the hype clips on twitter. he’s had his face on everything from a sponsored coffee cup to a baltic ferry. so where’s the logic in saying he’s peaked? the ufc’s own doing, mates. back in my day you could go two years between title shots if you were lucky and still bring the numbers. now they’ve got him on this conveyor belt of may-pac rematches and shelved legends and when the crowd clicks past his name to see “mcgregor vs whoever the hell is left” well—yeah, 850k suddenly looks like a shrug.

Ah right, so now we're at the bit where half these bums are selling Ilia's jersey off eBay because the UFC's flogged him to the bone like a Christmas turkey with sell-by dates stamped on every limb? Look, that Topuria fight at 300 didn't sell 850k because he's washed—he's done the numbers while some lazy sods in marketing kept insisting on slapping "McGregor VS Russia" stickers on everything and calling it a Topuria main-event. You really want to tell me that same bloke who’s now got the belts wasn’t dragging the whole card single-handed in the tickets when they put him against whoever the UFC shoved in front of him? Eight-fifty still sits pretty above most PPVs before Conor exploded onto the scene—you’re gonna act like that’s decline when two years ago half the casuals wouldn’t have known which side of the cage he stood on? And in reality, if Ilia stays in that gym for another five years without getting paraded on every godforsaken Mc-hot mic clip, he’ll still outsell half these rematched dinosaurs come card time. Wake up—this man’s built a brand that prints money whether the UFC burns it for warmth or not 💸😏

Peaked at 24 my arse—remember that georgian lad stepping off the bus at 3:30am in London back in ‘19? That madman nearly got put to bed by Usman like a Sunday roast! Fast-forward to now—Ilia’s out there still carving heads off half the locker room, but oh nooo, the UFC’s gone and turned him into a bloody McDonald’s happy meal toy 🤬 Half these muppets moan about the numbers but never once ask WHY the card opens with "McGregor vs who-the-hell-ever" instead of his name in lights 🔥 He’s still the same killer, just stuck on a conveyor belt of yesterday’s headlines while the suits rake in the cash. When they finally let him face a real threat—not a museum piece—watch those buys DOUBLE overnight, stat! BackOurBoys_TillIDie you’re having a laugh mate, of course it’s decline when the whole bloody UFC marketing team thinks "Topuria sells" = slapping McGregor’s mug on everything from coffee cups to ferry decks 😭 Class wins out every time, simple as. Heart says it all.

You're asking whether those 850k buys on 300 mean the curtain’s coming down on Ilia when a few short years ago, in the dead of a London Tuesday night, half the casual crowd still thought Georgia was a drink you took after sparring instead of a nation. The man didn’t just beat opponents—he dragged an entire casual market into the pay-per-view queue because he looked like the future while the UFC let him float in headlines between Conor’s theatrics and old-timers’ nostalgia. Yet here we are, five months after McGregor’s ring walk in Moscow, slotting Ilia into the third slot of a card that reads like a greatest-hits mixtape and expecting the same sell-through as a blockbuster? The spectacle isn’t fading—it’s being repackaged so thin the only thing left is Ilia’s signature, and the UFC’s treating it like a discount bin markdown.

So McGregor gets draped over Topuria like a cheap afterthought and we’re supposed to marvel that 850k still dribbles in? Fine — show me the league table for number-three main events across the last three years. I’ll believe it when I see the full list with buy-rates, not just the one cherry-picked PPV that still leaves 150k short of his lowest London sell-through.